Do you struggle to be a good marketer ?
Do you know your niche and have strategic approach of marketing your product/service ?
Do you think that ineffective communication is barrier for being a good marketer ?
Do you encounter to convince people to buy your products/ services ?Do you struggle to retain customer and have their direct response ?
Do you want to build a strong brand and create powerful personal branding ?
If you have answered ‘ Yes!’ to any of the above questions then this article is for you.
In this article, we are going to learn about Fundamentals of marketing, understanding some key components of marketing and how to master marketing. At the end of this article, you will have a clear design of how to master a marketing and be a great marketer.
Marketing is a Holistic Development Approach. A person cannot be a good marketer by just learning about marketing and selling goods. One needs to have holistic development approach to master marketing.
Let’s understand the concepts one after the other with answering above brain-teasing questions. Beginning with the fundamentals of marketing with contact to digital marketing.
The Law of Marketing
Prior creation : Marketing starts even before creating the product.
Marketing is before creating a product, while marketing a product and after a selling a product, so that customers retain and buy in future from you.
Understanding customer : Marketing starts with understanding the customer and customers need so well that it leads to creating a product that fits customers needs and requirements and sell itself.
Designing product understanding the customers need, you won’t need marketing to sell it, it will sell itself.
Right sending : Marketing is sending the right message to the right person at the right time.
Creating product/ service with target audience, sending right message at right time is said Marketing as science.
Communication : Marketing is not about selling. Marketing is to keep an existing and new customers happy through communicating with them, so that they remain your customer for life.
Perception for a product is based on communication about the product.
Trust : A marketers NO. 1 goal is to build trust with its target audience, so that people can trust him and his product and buy from him.
The purpose of marketing is to build a brand and capture a position in the minds of the customers, which is gained through trust.
Perception : A good and quality product creates a perception. People greatly trust recommendation of others, a strong Word Of Mouth is really necessary for marketing a product/service.
Main focus is impacted on goods and services, marketing is just a kick-starter.
Components : Advertising, copy-writing and selling are other components of marketing.
“One just need a great product which fulfills, understands and satisfies customers need.”
Essentials of Digital Marketing
It’s necessary to have fundamentals of marketing for digital marketing.
Digital marketing is more about marketing. People focus on digital part more than Marketing.
Digital marketing is the element of marketing that make use of internet and online based digital technologies and mechanisms.
Digital Marketing is dynamic field, a digital marketer has to be alert, smart and adapt to latest changes.
The scope is wider when it comes to digital marketing.
Techniques and ways to reach people keep changing, but marketing cannot be replaced as it is rooted in fundamentals of human psychology.
Digital marketing refers to advertising delivered through digital channels such as search engines, search Ads, websites, social media, email, and mobile apps.
Traditional vs. Digital Marketing
The main differentiation between traditional and digital marketing is the channel through which an audience encounters their marketing message. Traditional marketing uses traditional channels such as magazines, television, radio, billboards and newspapers on the other hand, digital marketing uses digital channels such as SEO, SEM, content marketing, social media or websites.
Digital marketing has a wider and broader scope in the coming future as every area is replacing by AI, algorithms and other technologies at medium of digitization. Marketing in digital form is the best way to reach the affluent population in coming decade.
Cost : Traditional marketing is very expensive, where as digital marketing is cost-effective.
Reach : Traditional marketing looks for customer, whereas digital marketing looks for you with your goods and services.
Coverage : Traditional marketing has limited audience coverage, where as digital marketing has affluent audience to cover.
Duration and Impact : Traditional marketing has limited, where as digital marketing has long duration and impact.
Qualification : Traditional marketing can be used and practiced by anyone, but for digital marketing, a person needs to be qualified.
Extra charges : Traditional marketing charges extra for upgrading Ads, but there are no such charges in digital marketing.
What is Niche ?
Your niche is the solution to problem in a hungry market, that you can solve efficiently like no one else may.
A Niche is a combination of Market, Passion and Talent.
A Niche is a product/service features aimed at satisfying specific market need and other other requirements intended to target.
Key benefits of niche :-
We gain users attention
Reads users mind
work on needs, requirements (hunger), problem and pain areas
Let’s Look how building a strong brand is vital for a good marketer.
Building a Strong Brand
For building a strong brand, choose a particular category and become leader in that category. Don’t be the No.1, be the only one in that category. If you can’t be leader in a particular category then, be a leader in a sub-category.
People remember only No.1 or max. 2. every market becomes a two-player market in the long run. Enter a competitive market with unique angle. Differentiate in some level that your customers perceive you rather than your alternative.
Communication Plays a crucial role for a good marketer. Let’s jump in the
Importance of Communication Skills
Marketing is not manipulating customers to buy your product/service. Good communication is the key essential of good marketing.
Good communication is to transfer your thoughts effectively. It doesn’t need to be sophisticated and care about vocabulary and grammar.
For being a good communicator, one should write like they talk. Writing your thoughts brings clarity and improves communication.
For being a good marketer, one need to communicate well to their target audience.
Watching shows in english and thinking in english can too improve communication.
Can economics be in touch with Marketing ?
Yes! but How ?
Global economics in contact to marketing
Every individual/ marketer should learn about global economics as they helps in decision-making based on economics. The economy has a direct impact on how marketers push their products to consumers. Understanding the connection between the economy and marketing can help marketers allot their marketing resources and respond to changes in the economic environment.
There are many parameters which economics impact to marketing and a marketer should be updated with all such subjects for effective marketing of its products/services. Investment, wealth, import-export, inflation etc are some parameter which impacts marketing.
Great! Let’s dive deeper and know about
Direct Response Marketing
Direct marketing is a form of communicating an offer, where marketers communicate directly to a potential customer and supply a method for a direct response. DRM works as Call To Action (CTA) for a product/service.
For example, a Boosted Facebook post is measurable, trackable, and capable of giving a clear CTA. Digital marketing could include hosting webinars, running search ads, creating a podcast, and hosting a Twitter chat as example of DRM.
Do you know about the most important “Marketing Funnel” to bag and retain potential customers ? Here it is;
A Marketing Funnel depicts your customers journey with you from very initial stage to purchase stage. One can potentially drive greater sales, more loyalty and stronger brand awareness with marketing funnel.
Wealth = n^ CATT
[n] Niche : The selection of your niche determines your success and wealth. You choose niche with hungry market. Finding your targeting audience segment according to market, which determines your success is niche.
[C] Content : Once you have niche selected, then you create valuable and useful content that attracts people to your product and niche.
[A] Attention : Once you content ready, you need to drive attention to your content and product using digital marketing tools.
[T] Trust : As discussed above, trust is essential for customers to buy your products and believe you and your product in term of brand and quality. Trust can be gained by deep marketing and personalised communication based on audience.
[T] Transaction : At last, convert your leads into customers with natural sales methods. natural sales methods include targeting customers, looking for your product/services and trusting you.
The effectiveness of your CATT determines how much wealth you create.
Niche * effectiveness of CATT
What’s this ;
Integrated Digital Marketing ?
Marketing in integrated form includes all methodologies and strategies of marketing in digital platform is IDM. Integrated digital marketing is the integration of multiple marketing strategies to form a cohesive online approach for your business. Integrated digital marketing rely on all the tactics, methodologies, channels, media and tools to work together toward a defined goal that is centered on the client or customer needs.
Trust me it’s going to be powerful to know about
Power of Personal Branding
People like to hear from people, not from brands
Combination of how you see yourself and how others see you is personal branding
A personal brand can give rise to many brands from his/her influence.
A personal brand can influence and create any brand- brand ambassador
A personal brand can be influencer and a brand ambassador for a company.
A person brands himself with the product.
Okay! but ..
How to be A PERSONAL BRAND ?
Learn : Learn a new skill through understanding the concepts, remembering the facts and practicing the procedures.
Work : Put your new skill into work. Implement it in real world for better understanding.
Blog : Write about what you have learned and worked. When you write you understand better and remember better.
For personal branding you need to write a lot. Write what you feel. Writing bring clarity in thoughts and improves communication.
Consult : After learning, writing what you learnt and blogging about same, start consulting people and gain knowledge.
Mentor : Mentor other people who want to be like you. Mentoring strengthens your understandability, concepts and learnings.
Startup : Start your own business after developing understandability about the market, problem and your skills.
This process is known as ‘MassTrust Blueprint’.
A marketer need a holistic approach for being a great marketer and mastering it. Marketing is not only about attracting and selling goods/services to potential customer, as discussed about different parameters, it far more than attracting and selling.
To summarise, a marketer mainly need to focus on product/service need and requirement in a hungry market, ability to develop such product, building trust and writing to create personal brand. other parameters are secondary.
Finally, Let’s know
Why learning and mastering marketing is important ?
Subjects are becoming obsolete as artificial intelligence ad algorithm are replacing them. Marketing cannot be outsourced as Marketing and sales are rooted in human psychology, has a long shelf life and hence, cannot be replaced by AI and algorithms. Marketing is a role of perceptions ans perceptions are never created by a robot.
Marketing is the start and end process of a product.
Marketing is the most valuable investment in a business because it gives direct returns through direct response marketing. Marketing is a backbone of a business. Understanding Marketing is understanding business. A business is meaningless without marketing.
If you know how to market and sell a product then, you have safe career.
Well how ?
Know how to market and
knowing how to sell
are major skill sets to master marketing for a marketer.
“You can’t sell anything if you can’t tell anything”
— Beth comstock
so now you know about Marketing — A holistic approach ?
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Your health matters-Healthy way of living – Sowjanya Bhukya
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Why MARKITING?? The Reason Why we do Marketing!! – Hamza
Thanks for your read. Have a nice day 🙂